NAU! FRANCHISE Glasses and lenses of certified quality

NAU! is a solid business that offers a highly distinctive, contemporary range, based on an exclusive product which is always at a smart price.

Opening a NAU store! means making a profitable investment with a fast return, thanks to a customer-focused formula.


Full and constant assistance: we provide our affiliate with full and constant assistance over the entire year.

From the selection of the trading area, to the staff recruiting and training and constant help in managing store profits. Thanks to the services we offer to our affilates, the NAU! Franchising formula is a real business opportunity, even for people who are not opticians. As a matter of fact, we provide these entrepreneurs with full professional help in the optics sector.

We take care of the full layout developement from the first design to the final fitting phase.

Marketing and communication: help in marketing and communication through national and local initiatives.

We periodically propose our affiliates communication initiatives that were previously tested in pilot stores.


To make extraordinary glasses, we need extraordinary people around us. That’s why we invest in the future of everyone who wants to work with us, making sure that today is fantastic and tomorrow is even better.


We are really innovating traditional glass and optics sector by offering exclusive,stylish, high quality products at a easy price

Exclusively for NAU! stores, we integrate products over the real sold ones. No large stocks or high tied-up capital since everything is managed according to the real sales in store.

Extensive support ranging from communication and marketing to personnel research and training. We invest 5% of the turnover on people in our training center, where we organize courses aimed at training complete, prepared and enthusiastic sellers. The mix of training includes both days in the classroom and days in the store, where new hires are joined by the most experienced. We also provide dedicated support to choose the best location.

  • Sector: Eyewear
  • Initial investment: from € 100.000
  • Duration of the contract (in years): 5 years, renewable on expiry without further costs

Direct sales points: 100

Affiliate sales points in Italy: 59

This post is also available in: Italian