Primigi franchise


The Primigi brand, launched in 1976, initially established itself thanks to its innovative and specialized proposals for children’s shoes FIRST STEP. Today, after more than 40 years from its beginnings, it offers the market a vast collection of Clothing, Footwear, Underwear and Accessories able to satisfy any need and occasion of use for all children from 0 to 14 years. Within each merchandise there are many models, for both male and female, an offer completely present in the PRIMIGI STORE franchising chain (about 380 in Italy and 37 abroad) and, for footwear, in many independent stores. Always synonymous with technological know-how, carefully selected materials and Italian style, PRIMIGI offers its collections to the market today with an unbeatable value for money, maintaining the same specialization, authority, reliability as ever that have made it a reference for all those parents who want to find, in one place, the right solutions to dress their children ‘from head to toe’. Outerwear, jackets, jeans, ceremony, t-shirts, nursery, underwear and pajamas are just one example of the products that are totally renewed in each season according to the latest fashion trends, without ever compromising on quality. The footwear, then, is a flagship of the brand’s proposal which boasts in this area, collaborations of the highest technical level. Like e.g. footwear in partnership with GORE-TEX TM: waterproof and rainproof, but always breathable, to ensure maximum comfort inside and avoid annoying problems for children’s feet that by their nature sweat in every season! Another technological proposal of absolute importance is the PRIMIGI #BLACK LAB Footwear with MICHELIN sole specially designed for Primigi, with a tread inspired by the famous Michelin original tires.

• Guaranteed margin of 40%.

• Return of the unsold.

• Online restocking.

• Free store design.

• Trainer service and Visual Merchandising assistance.

• Free management software.

• Communication from international leader in TV, radio, press, editorial, billboards.

• Fidelity Card and direct marketing actions with sending sms and dem to loyal customers.

Request the information below to open a PRIMIGI store
aprire la tua attività in franchising


Sector: children’s shoes
Initial investment: from 350 to 700 € / m2
Duration of the contract (in years): 6 years

Direct sales points: 3

Affiliate sales points: 390

Sales outlets abroad: 37

This post is also available in: Italian