Do you have one or more direct sales points? Would you like to know if your idea can be duplicated?

Are you already a franchisor but you want to review your affiliate formula?

Since 1993 with over 650 formats followed in 50 different sectors, WM Capital SpA meets the needs of entrepreneurs guiding them in the development of their own network system in a domestic and international key.

The Consulting Division supports the Communication Division by offering customized solutions on

  • Analysis of competitive positioning

  • Review and strategic implementation of the business model

  • Economic and financial planning on the franchisor and franchisee side

  • Concept and design study (in collaboration with major architectural firms)

  • Implementation of operational manuals and drafting of Italy and foreign affiliation contracts

  • Planning and implementation of the communication strategy in the affiliation market in
    Italy and Master Franchisee research for foreign countries.


The range of consultancy services also extends to several other needs increasingly requested by our customers regarding extraordinary operations such as the search for strategic and commercial partners as well as capital operations to support growth.

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