Opening a franchise is an excellent solution for those who want to participate in their own business but do not want to start from scratch and prefer to affiliate their company and a brand already consolidated on the market. Being part of a tourism and travel franchise guarantees to extend sales opportunities, improve cost management and improve the income statement. Franchising activities in the sector that can be opened range from Bed & Breakfast, Holidays, Tourism, luxury B & Bs, Charming B & Bs to Travel agencies and hotels. The advantages of franchising in the case of the travel agency are incomparable. There are recognizable corporate groups, with brands spread all over the world, which manage to manage the organization of travel, the offer on various packages, thanks to the concomitance of the network. Travel agencies also thrive in Italy given the artistic, cultural, monumental and landscape richness of our country. All the statistics required that trips to foreign countries increase. Even in Italy our compatriots increasingly want to know the hidden beauties, so much so that alternative itineraries increase and there is no lack of opportunities generated by faith, sporting events, fairs and markets, as well as by the events that swarm in each province.
FRANCHISING TRAVEL AGENCY
Opening a travel agency in franchising requires a starting budget and a strong passion for tourism. But what are the advantages of a franchise formula:
• Better trading conditions with Tour Operators;
• Belonging to an efficient and professional organization;
• Use of the trademark for the entire duration of the contract;
• Assistance and advice during the start up and after the opening of the travel agency;
• Training and updating courses on how to manage a travel agency
• There is greater visibility towards the potential clientele of the travel agency in franchising:
• You are the owner of yourself with reduced risk.
FRANCHISING AND HOTELS
In the hotel sector, franchising is still a whole to be explored, as instead it can be considered a consolidated formula in the field of services and commercial services, although it represents a formula particularly suited to the structure of the Italian tourism offer, characterized – as is known – by an excessive fragmentation. In fact, despite the recent diffusion of commercial concatenation initiatives between hoteliers, which goes beyond the traditional local consortium cooperation, the franchise relationship – which presents features of greater stability compared to other forms of voluntary associations – remains confined to a restricted area of very few consolidated companies. Probably the attempts made so far have not been able to successfully identify and present the true strengths of this formula, which derive from the establishment of a synergistic and therefore not necessarily hierarchical relationship between franchisor and affiliates, a synergy based on the enhancement of collaborative functions which ensure economies of scale and purpose for the entrepreneurial management of the individual accommodation units. Moreover, sufficient information was also lacking, not so much with respect to the general contents of the franchise agreement, but with the possibility of predicting – and in a certain sense quantifying – the positive effects deriving from the exit from entrepreneurial isolation and from distance of the hotel from the market.