Are you a franchisor? Do you want to boost your network? The choice of the appropriate partner and the correct communication channels will guarantee you a sustainable development of your franchising network.
Rely on AZ Franchising means to choose the unique Italian parter that for twenty years provide credibly and authoritatively communication, disclosure and information tools aimed to understand franchising world and its evolutions.
AZ Franchising’s multi-channel platform made up of the portal and the historical magazine allows you to combine the needs of franchisors and franchisees through tools of matching and direct marketing and targeted language thanks also to a team of professionals able to structure tailor-made communication plans .
Web e digital marketing
The most complete of the franchise cards on the web. A sort of mini company site where textual, photographic and video components come together to transmit not only the franchise proposal but also the mission, vision and values of the franchisor.
The AZ Franchising staff will indicate the best photo video formats as well as the best textual and numerical formulation in terms of SEO and communicative efficacy towards potential affiliates.
Direct, immediate, essential. It is the card that made the history of AZ Franchising and that allows an instant comparison between the various franchise proposals. To realize its contents, the AZ Franchising staff is available to suggest the most effective communication techniques in terms of SEO and clarity towards users.
Informing is our mission. The guided insertion of news on our portal, relaunched by social channels and search engines, allows the franchisor who has also connected a Platinum or Gold card allows you to significantly expand your range of action by gaining brand awareness and new affiliate contacts.
An acronym for Direct Email Marketing, the DEM is sent to a selected list of contacts and created specifically by our editors to give the right importance to the brand and the novelties that characterize it. Associated with it pointing tools towards the franchising card or the company profile.
Do you want to get more space and tell your brand and your proposal in depth? The editorial staff of AZ Franchising narrate in an authoritative, independent and accessible way, dedicating 2 pages, the world of the franchisor through:
• the point of view of the parent company which presents its brand, its affiliate project and the main information on the format; • the point of view of the franchisee who directly talks about his commercial affiliation experience by advising potential members of the project.
Periodically on AZ Franchising Magazine we publish Focu aimed at particular sectors with numbers and researches specifically conducted. We tell the experiences of main and new brands and their vision of franchising. Being present in these containers represents an interesting opportunity for comparison and growth and allows ambitious and promising brands to be able to have their say and speak to the world of potential affiliates with an authoritative journalistic focus.
Immediata, completa di tutto ciò che serve. Le pagine pubblicitarie sul nostro Magazine accrescono la brand awareness e sintetizzano la proposta franchising. All’occorrenza il nostro team di esperti indica le modifiche necessarie per garantire un maggior impatto formale e sostanziale nelle preferenze dei nostri lettori.
All the information the reader is looking for is concentrated in a few square centimeters. The technical sheet helps paper lovers to immediately compare the proposals and choose who to contact for further information.
Located in the last pages of the Magazine, they include the franchisor’s logo and contact simulating a live meeting with the company’s franchising manager.